I have three words to describe the Fashion Exposed Trade Show: Heaven on Earth. Endless corridors filled with all the goodies women love best: lingerie, street wear, bridal, accessories, couture, handbags, scarves, purses and wallets, belts… The list goes on.
Fashion Exposed aims to do just as the name suggests – to expose fashion’s newest collections. Held over three days, twice a year, it is the ultimate opportunity for the fashion industry to check out and buy the latest trends. And over 70% of the visitors plan to place an order either at, or after the event. The Fair attracts thousands of local and international visitors and more than 600 exhibitors. There is one catch though – to be allowed entry, you have to be in the fashion industry or the media.
The show also features educational seminars and work shops for those in the retail industry, as well as fashion parades. But I was interested in clothing and accessories. Equipped with my camera, notepad and endless enthusiasm, I explored for hours – eyes popping out of my head – determined to see every corner, touch every piece of fabric and smell every fragrance.
Some things I liked…
Frou Frou Designs.
Necklace by Frou Frou Designs.
Hat by Flying Dog Corporation.
Vintage goodies from Flying Dog Corporation.
Boho Button Scarf from Lettuce Wear.
Jellaine Ross of Cherry Blooms jokes that she is a virgin to the Fair. She is the Managing Director and Designer of a fresh new company and this is her first year at Fashion Exposed. Having only launched Cherry Blooms last November, she is already making her mark on the fashion industry. She calls them “recession accessories”. Shoe clips are the coolest new craze, as they allow women to change the look of their shoe by just clipping or unclipping! Her glamorous products offer women of all ages an alternative to spending big on the things we love most – shoes. For $20-$35, a much lower price than your average 13 inch heels, we can make our tired old shoe collection fresh and vibrant, without having to max out those nasty credit cards.
The idea popped into her head a couple years ago and she quickly started to spend a lot of time with the glue gun. With the help of her mum Catherine, who Jellaine calls her support team and slave, she stopped working fulltime and followed her dream. She now runs a successful e-boutique and loves every minute of it. The online store has lots of accessories including handbags, bling and my favourite: bag organisers. The organisers lets us girls have the usual collection of lip glosses, pens, tampons, hand moisturiser, chewies, pain killers, wallet, keys and actually be able to find them. And we can still look super chic as the organiser goes in any bag you like!
- Jellaine (right) and her mum, Catherine.
'Carnivale' - Black feathers and diamond trim.
'Brown Bling' - Faux leather flower with diamond.
'Pink Petals' - Patent petal shoe clip.
Bag Organisers from Cherry Blooms.
Fashion Exposed runs from August 30 – September 1 and is held at the Melbourne Exhibition Centre. Immerse your self in the beautiful stores; it’s a great way to get excited for Melbourne Spring Fashion Week!
Heaven on Earth. Source: Fashion Exposed.
Hundreds of beautiful stores. Source: Fashion Exposed.
Fashion Gal
xx
Want more?
Cherry Blooms online boutique https://www.cherryblooms.com.au/
Frou Frou Designs http://www.froufroudesigns.com.au/
Lettuce Scarves http://www.lettucewear.com/
Flying Dog Corporation http://www.flyingdogcorp.com/
More info on the Fashion Exposed Trade Show can be found at http://www.fashionexposed.com/
Good to see young people following their dreams and ideas and creating a successful business. The blog is looking great babe.
Great site, I truly found it to be facinating. I’m looking forward to visiting again to catch what is recent.